In the era of digitalization, we are accustomed to finding all the necessary information online. Businesses turn this fact to their advantage by providing answers to questions and thereby increasing customer loyalty. On television, on websites, and in publications, we see various examples of advertising campaigns that do not answer our questions, but force us to contact someone who will “definitely help.”
In our case study, the company did not hide the nuances of the work. On the contrary, it revealed all the processes, subtleties, and details as much as possible. Due to this, the agency increased its ranking and recognition in Google search results and eliminated most of the objections of potential clients, simplifying the work of sales managers.
Consulting or… you can’t be an expert in everything
Fintech Harbor agency is a team of professionals specializing in law and nearly all relevant business industries. The company provides a wide range of consulting and legal support services. For instance, their experts assist in gathering documents for bank registrations, trade licenses, and more.
However, as of the beginning of 2023, the team’s only challenge was promoting their digital presence online. That’s when they turned to the DriveFoxCopy studio for help.
The burden of unclear and ambiguous phrasing, vague laws, and somewhat tedious aspects of the legal field fell on the shoulders of our team of experts. Nevertheless, we managed the task quite well, as evidenced by the published and indexed content on the client’s website.
Investment Citizenship, Gambling, and Brokerage Licenses: The Bureaucratic Maze
Terminology, phrasing, interpretation, consultation, and so on—these were the daily routines at Fintech Harbor, and we had the opportunity to work with them too. Why? Because we couldn’t prepare “watered-down” texts for these professionals. We had to delve into the subject matter quickly and deeply.
Our collaboration began with a few test tasks to create marketing content for the website. Specifically, landing pages for service pages. They even provided us with a semantic core and a template for the future material structure.
In other words, DriveFoxCopy experts had to write original content, infuse it with keywords and phrases, check uniqueness, and ensure SEO parameters. These were rather naive expectations.
Step Aside Is Forbidden: Fighting Plagiarism in a Competitive Environment
Can you imagine the intricacies of legal terminology? It’s when a specific term can be published literally everywhere, and what to do when it’s a key term? That’s right, edit the text, check it, and edit it again.
The peculiarities of legal materials lie in the fact that they are published in their original form because any interpretation of a certain provision can completely change its essence.
This is why DriveFoxCopy experts performed the work in several stages:
- Researching the subject matter, studying competitors, and more.
- Creating relevant and original content (confirmed by plagiarism detectors).
- Adding keywords to the text with subsequent editing of entire sections.
- Rechecking uniqueness and SEO parameters.
- If necessary, editing and additional optimization.
Ultimately, we delivered unique content that showcased all the client’s advantages and the value of their services to the target audience while seamlessly injecting all the keywords and LSI.
Was the client satisfied? Probably, as they received the exact result they were counting on.
Lead Generation, Indexing, Profits
Even before the beginning of the summer of 2023, we completed (or even exceeded) the work plan, delivering all materials to the client. They were almost immediately published on the website, so now we can summarize their success.
The Fintech Harbor website improved its position in the Google search engine rankings, which increased lead generation (website visits) and, in the end, the company’s revenue from the activity of new clients.
DriveFoxCopy experts, in turn, enhanced their knowledge of the legal industry, gained resilience, and developed the ability to work with specific topics.
Unfortunately, the cooperation with the Fintech Harbor agency ended in May 2023, but we are almost certain it’s temporary.
Perhaps you have a legal services promotion project for us? Delegate it to our manager, and we will help you achieve your goal!